One of the franchise companies launching a business strategy to recruit young franchisees is Valpak, a direct mail franchise company.
Valpak – based in Florida, US – has launched Entrepreneurship Program 2 years ago, targeting younger group of entrepreneurs who is interested in franchising. The program is basically rewarding new franchisee recruits with discounts on franchise fee and a chance to pair with a mentor who will guide them.
The discount is indeed to attract new franchisees, as the mentorship is to help young franchisees speeding-up their learning process so that they can take on the business challenges on their own. The latter, too, helps dispel critics of bringing young people into the franchise company before they are ready.
The video below is The Wall Street Journal’s coverage on Valpak, revealing a short story of Nicholas Hernandez, Valpak Franchise Trainee.
Hernandez, 23 years old, explains the reason why he joined Valpak is due to the Entrepreneurship Program. To aid him in his entrepreneurial endeavour, he was guided by a very experienced mentor – A Valpak franchisee for 34 years.
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